In Hong Kong’s bustling Lunar New Year marketplaces this February, curry fishball-themed toys and collectables have emerged as one of the season’s standout attractions, delighting visitors with a playful nod to one of the city’s most iconic street snacks.

The curry fishball — a staple of Hong Kong street food culture since the 1950s, consisting of skewered fishballs bathed in spicy, aromatic curry — has long been a nostalgic symbol of local culinary heritage.

Vendors across several of the city’s popular Lunar New Year markets, including major flower and festive fairs that opened in early February, reported brisk demand for plush toys, figurines, and other merchandise inspired by the snack, as families and tourists sought unique seasonal gifts and souvenirs.

The surge in popularity reflects a broader trend of integrating beloved local culture into festive retail experiences, with curry fishball memorabilia offering both a playful reminder of Hong Kong’s street food identity and a way for patrons to bring a piece of that heritage home.

Market organisers have noted that the toys — often rendered in vibrant, playful designs harking back to classic street hawker imagery — have consistently sold out at many stalls by midday, especially on weekends and public holidays.

Many visitors said they were drawn to the curry fishball figures not just for their novelty, but for the emotional resonance they carry, evoking memories of childhood snack runs and outdoor fairs.

“Seeing these cute versions of curry fishballs makes me think of my school days,” said one shopper amid the celebratory crowds.

Others cited the toys as perfect Lunar New Year gifts that celebrate local culture in a fun, lighthearted way.

The popularity of these items was mirrored across a broad range of New Year market offerings, from traditional foods and floral displays to handcrafted artisanal goods and creative local designs.

The blend of cultural nostalgia with contemporary festive fun has helped deepen community engagement and increase foot traffic at the fairs, drawing both local residents and visitors eager to explore Hong Kong’s enduring traditions during the Spring Festival season.:contentReference[oaicite:3]{index=3}