Uber Technologies has relaunched operations linking Hong Kong and Macau with a premium cross-border limousine service and in-app taxi bookings, marking the company’s first expansion into an Asian market in years.

The new offering allows travellers to reserve point-to-point transfers between Hong Kong and Macau via the Uber app with a minimum lead time of twenty-four hours, providing fixed pricing that includes bridge and tunnel tolls.

The cross-border service is operated in partnership with veteran transport provider Kwoon Chung Bus Holdings, and reservations can be made up to ninety days in advance, simplifying a journey that previously required multiple transfers and logistical coordination.

The move also coincides with Uber’s broader relaunch of local taxi services in Macau, enabling riders to book licensed metered cabs directly through the app with multilingual support and cashless payments.

This functionality was reinstated on February 3 following Uber’s suspension of operations in the city nine years ago, when regulatory challenges curtailed its earlier presence.

Vehicles and drivers engaged in the cross-border transfers carry the necessary licensing and permits for seamless immigration clearance, facilitating travel for both business passengers and leisure visitors who frequently traverse the Pearl River Delta.

Analysts said the limo service’s premium pricing — which can run up to HK$3,500 per trip — is expected to attract not just affluent tourists, but also executives and small groups attending major events or conducting cross-border business.

Uber executives have emphasised that the relaunch reflects a strategic, compliant re-entry into Macau, partnering with local authorities and taxi operators to support tourism infrastructure and provide enhanced mobility options for residents and visitors alike.