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Hong Kong and UK Deepen Tourism-Trade Collaboration Amid Growing Bilateral Exchange
Efforts to link Hong Kong’s booming travel sector with strong UK economic ties aim to expand visitor flows and commercial partnerships
Hong Kong is intensifying efforts to strengthen the connection between its tourism industry and trade partners in the United Kingdom, building on robust bilateral economic ties and renewed travel demand.
The city’s tourism and trade agencies are actively engaging UK partners through partnerships, trade missions and promotional initiatives to boost visitor numbers and commercial exchange.
Economic data show a significant expansion in bilateral commerce between Hong Kong and the UK, with total merchandise trade reaching approximately £14.9 billion in 2025, up more than a quarter from the previous year.
Hong Kong continues to serve as an important entrepôt for UK goods, and UK companies maintain a notable presence in Hong Kong’s financial, professional services and investment sectors, underscoring the deep commercial relationship between the two markets.
This trade foundation provides fertile ground for tourism cooperation as travel resumes strongly following the pandemic.
In recent years, tourism officials and industry partners have worked closely with UK tour operators and travel agents to promote Hong Kong as an attractive destination for British travellers.
A prominent example is the partnership between the Hong Kong Tourism Board and UK-based Wendy Wu Tours, which aims to champion travel to the Greater Bay Area through tailored tour packages and training support for trade partners.
These collaborations give UK agents enhanced tools to sell Hong Kong experiences and help position the city at the heart of multi-destination itineraries in Asia.
Trade-focused missions and events have also helped reinforce links.
In 2025, Invest Hong Kong co-hosted a UK technology trade delegation as part of a broader mission, bringing British firms and Hong Kong stakeholders together to explore innovation and commercial opportunities.
Such engagements highlight the interwoven nature of trade and tourism objectives, where economic cooperation complements visitor attraction efforts.
Tourism authorities are aligning these outreach activities with long-term strategic goals outlined in Hong Kong’s Blueprint 2.0, which emphasizes Hong Kong’s role as an international tourism hub with world-class travel experiences.
By emphasising quality in services, cultural exchange and sustainability, officials seek to elevate Hong Kong’s appeal to global visitors, including those from the UK, and to strengthen tourism’s contribution to broader economic ties.
Hong Kong’s role as a bridge between East and West, and its position as a gateway for UK businesses into Asia, further underpin initiatives that link tourism with trade.
With growing demand for international travel and strong commercial foundations, cooperation between Hong Kong and UK partners is set to deepen, fostering mutual economic and cultural benefits in the years ahead.
The city’s tourism and trade agencies are actively engaging UK partners through partnerships, trade missions and promotional initiatives to boost visitor numbers and commercial exchange.
Economic data show a significant expansion in bilateral commerce between Hong Kong and the UK, with total merchandise trade reaching approximately £14.9 billion in 2025, up more than a quarter from the previous year.
Hong Kong continues to serve as an important entrepôt for UK goods, and UK companies maintain a notable presence in Hong Kong’s financial, professional services and investment sectors, underscoring the deep commercial relationship between the two markets.
This trade foundation provides fertile ground for tourism cooperation as travel resumes strongly following the pandemic.
In recent years, tourism officials and industry partners have worked closely with UK tour operators and travel agents to promote Hong Kong as an attractive destination for British travellers.
A prominent example is the partnership between the Hong Kong Tourism Board and UK-based Wendy Wu Tours, which aims to champion travel to the Greater Bay Area through tailored tour packages and training support for trade partners.
These collaborations give UK agents enhanced tools to sell Hong Kong experiences and help position the city at the heart of multi-destination itineraries in Asia.
Trade-focused missions and events have also helped reinforce links.
In 2025, Invest Hong Kong co-hosted a UK technology trade delegation as part of a broader mission, bringing British firms and Hong Kong stakeholders together to explore innovation and commercial opportunities.
Such engagements highlight the interwoven nature of trade and tourism objectives, where economic cooperation complements visitor attraction efforts.
Tourism authorities are aligning these outreach activities with long-term strategic goals outlined in Hong Kong’s Blueprint 2.0, which emphasizes Hong Kong’s role as an international tourism hub with world-class travel experiences.
By emphasising quality in services, cultural exchange and sustainability, officials seek to elevate Hong Kong’s appeal to global visitors, including those from the UK, and to strengthen tourism’s contribution to broader economic ties.
Hong Kong’s role as a bridge between East and West, and its position as a gateway for UK businesses into Asia, further underpin initiatives that link tourism with trade.
With growing demand for international travel and strong commercial foundations, cooperation between Hong Kong and UK partners is set to deepen, fostering mutual economic and cultural benefits in the years ahead.
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