iPhone Q1 Shipments in China Decline by 19%
In Q1, Apple's iPhone shipments in China fell by 19%, marking their worst performance since 2020 amid competition from Huawei's new product launches. Apple's market share dropped to 15.7% while Huawei's surged, pushing Apple to third place behind Vivo and Honor. Analysts cite subdued iPhone replacement demand and performance criticisms as contributing factors.
In the first quarter of this year, Apple witnessed a significant drop in its smartphone shipments in China, declining by 19%, marking the worst performance since 2020.
Apple's market share fell from 19.7% to 15.7%, nearly matching Huawei's, whose sales surged by 70%, according to Counterpoint research.
Apple was surpassed by Vivo and Honor in market rankings, slipping to third place.
Analysts attribute Apple's decline to Huawei's resurgence in the premium segment and subdued replacement demand for iPhones.
Despite Apple's efforts to entice consumers with discounts of up to one hundred and eighty dollars, criticisms over iPhones' performance issues persisted.
Huawei's recent launches include the Pura 70 series and the Mate 60 series, positioning the company to lead the market with a projected 19% share.
Overall, China's smartphone market saw a 1.5% growth in Q1, following another quarter of positive growth.
Apple's market share fell from 19.7% to 15.7%, nearly matching Huawei's, whose sales surged by 70%, according to Counterpoint research.
Apple was surpassed by Vivo and Honor in market rankings, slipping to third place.
Analysts attribute Apple's decline to Huawei's resurgence in the premium segment and subdued replacement demand for iPhones.
Despite Apple's efforts to entice consumers with discounts of up to one hundred and eighty dollars, criticisms over iPhones' performance issues persisted.
Huawei's recent launches include the Pura 70 series and the Mate 60 series, positioning the company to lead the market with a projected 19% share.
Overall, China's smartphone market saw a 1.5% growth in Q1, following another quarter of positive growth.
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