Thousands of fans converged on Hong Kong’s AsiaWorld-Expo as ComplexCon returned with renewed energy, driven by the combined pull of global pop star Jennie and the cult-favorite character Labubu.

The two-day festival, held in March, transformed the venue into a vibrant hub of youth culture, blending music, streetwear, art, and collectible design.

Attendees queued in large numbers for exclusive merchandise, immersive installations, and live performances, underscoring the event’s growing influence across Asia’s creative economy.

At the center of the surge was Jennie, the internationally renowned member of Blackpink, who delivered her first solo performance in Hong Kong as a headline act.

Her appearance marked a major moment for fans in the region, with demand for tickets and live access driving packed audiences throughout the weekend.

Equally significant was the presence of Labubu, the distinctive character from the widely popular “The Monsters” series.

With its creator taking a leading artistic role at the event, new Labubu-themed works and limited-edition collectibles became a focal point for visitors.

Fans formed long lines to secure exclusive items, reflecting the character’s expanding global following and its strong resonance within the collectible art scene.

The convergence of a major K-pop figure and a breakout designer toy phenomenon highlighted ComplexCon’s strategy of merging entertainment and design into a unified cultural experience.

Organisers curated a lineup that brought together musicians, artists, and brands, reinforcing Hong Kong’s position as a gateway for international creative exchange.

The scale of attendance and commercial activity signalled continued momentum for the city’s event-driven cultural sector, with ComplexCon increasingly seen as a platform where global pop culture trends are both showcased and shaped.