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Mainland Coconut Chicken Hot Pot Chain Launches First Hong Kong Outlet
Runseason opens flagship restaurant in Causeway Bay, marking initial step in international expansion strategy
Runseason World Trade Catering Co., Ltd., a Mainland Chinese catering brand specializing in coconut chicken hot pot, has inaugurated its first restaurant in Hong Kong.
Located in Causeway Bay, the establishment also functions as the company's regional office, serving as a strategic base for its planned entry into European markets.
Established in 2009, Runseason operates over 20 restaurants across Mainland China.
The brand is known for its signature coconut chicken hot pot, utilizing fresh ingredients sourced directly from its own coconut plantations and Wenchang chicken breeding farms in Hainan.
The Hong Kong outlet aims to refine Runseason's product offerings, strengthen supply chain resilience, and enhance digital services.
The company plans to develop a replicable model for global expansion, showcasing its signature dishes to an international audience.
Hong Kong's status as an international culinary hub, with a mature market and diverse consumer base, provides an opportunity for Runseason to introduce its coconut chicken hot pot—a dish rooted in Eastern dietary traditions—to a broader market.
The opening aligns with Hong Kong's role as a launch pad for food and beverage companies seeking international growth, leveraging the city's vibrant market and global connectivity.
Located in Causeway Bay, the establishment also functions as the company's regional office, serving as a strategic base for its planned entry into European markets.
Established in 2009, Runseason operates over 20 restaurants across Mainland China.
The brand is known for its signature coconut chicken hot pot, utilizing fresh ingredients sourced directly from its own coconut plantations and Wenchang chicken breeding farms in Hainan.
The Hong Kong outlet aims to refine Runseason's product offerings, strengthen supply chain resilience, and enhance digital services.
The company plans to develop a replicable model for global expansion, showcasing its signature dishes to an international audience.
Hong Kong's status as an international culinary hub, with a mature market and diverse consumer base, provides an opportunity for Runseason to introduce its coconut chicken hot pot—a dish rooted in Eastern dietary traditions—to a broader market.
The opening aligns with Hong Kong's role as a launch pad for food and beverage companies seeking international growth, leveraging the city's vibrant market and global connectivity.
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